Inspired by the vibrancy of culture and the power of words, Hiral Patadia created POP by Hiral - a joyful line of nail art, prints, and accessories that fuse playful design with intentional messaging. With a background in beauty, marketing, and storytelling, Hiral brings a heartfelt touch to every piece, blending color, affirmation, and culture in ways that feel personal yet universally uplifting.

Driven by her South Asian roots, love for language, and a passion for representation, she created POP to celebrate the small things that spark big joy - beauty, creativity, and being unapologetically yourself.

A woman with long black hair wearing a white wide-brim hat, a light blue shirt, and a cream vest standing outdoors in front of trees with blurred background.

ABOUT

Publications

Travel magazine cover with the title 'VoyageLA' in large black text on a white background.
A book cover with a light gray background and the words "read poetry" in large, lowercase font in the center.
Graphic with a blue letter 'D' enclosed in a red square, with red diagonal lines crossing behind it.
Logo with a gray less-than symbol pointing left and the words 'PENCILS OF PROMISE' in orange capital letters.

Reviews

“My husband and I bought the ‘Better Together’ canvas for our anniversary, and it couldn’t be more perfect. The message, the design, the craftsmanship - all of it feels so personal. It’s like a daily reminder of our partnership and love.”
— Priya, M., New York, NY
“From the moment I hung up my ‘Joy’ canvas, my living room has felt warmer and more inviting. Friends always comment on how uplifting it feels. I am sooo happy with it.”
— Mariana L., Austin, TX
“I am obsessed with my nail art stickers! The minimal line drawings are gorgeous. It makes my new set feel unique, uplifting, and so fun!!
Great quality too - they lasted the whole time I wore them. Highly recommend!! 💜”
— Riya S., Los Angeles, CA